It Is An Online World

The process of buying and selling a home is different these days. With most buyers looking to websites such as Zillow, Trulia, and Realtor.com to view listings. Quite a bit of these views happen without a buyer even contacting an agent. This is what makes having exceptional Real Estate photography done even more important. If the images on your listing are high caliber there is more of a chance these home buyers will reach out to you in order to purchase this home.

Decision Time

The ultimate decision on whether or not to use a professional photographer lies with the listing agent or brokerage. Some agents don't feel as if photography is an expense worth investing in and don't understand how it can help boost their brand. Photographers understand that real estate photography can be an expense that some realtors may not feel is worth it. The average cost of photography (including aerial) for a home around 1500 sq. ft. is $200 in the Middle Tennessee market with prices increasing based on larger homes and those requiring video, 3D tours, and other add-ons.

Why Photos Matter

Sellers can be very picky when it comes to selling their home and ensuring they reach as many potential buyers as possible. While most sellers leave marketing to their agents, they don't want the images of their home to be subpar after all the work put in to make their home ready for showings.

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Photos capture the attention of potential buyers as they are scrolling through listings, social media, and flyers. In the online world it only takes a few seconds for someone to show interest or keep scrolling. Avoiding this by adding eye-catching photography can help keep buyers on a homes listing for longer periods of time. This increases the chances they will schedule a showing and be interested in making an offer.

Agents that are interested in creating a personal brand and not just selling homes must have high end photography. This shows homeowners, buyers, and future clients that hey are invested in their clients and selling their homes. Photographers understand space, composition, lighting, and their specialized equipment. While mobile phones are exceptional tools for some things, they do not do homes justice when it comes to valuable real estate photography.

What Is The Process?

1. Find the right photographer! (We offer services in the Murfreesboro and Greater Nashville, TN area)
2. Book a shoot.
3. The amount of time required is determined by:
4. Size of the home
5. Creative requirements:
6. Photography
7. Drone
8. Video
9. Social Media
10. 3D Tours
11. 2D Floor Plans
12. Arrive on time! - Photographers have a lot of work to do to make a home look amazing. When an agent does not arrive on time for a shoot it cuts into the amount of time the photographer has to do their job.
13. Be home ready. - The house must be ready to photograph. Nothing with frustrate a photographer more than arriving to sit and wait for something to be moved, cleaned, hidden, and more.
14. Allow the photographer to do their job! - The photographer is an expert in their field. They will work their hardest to capture all the angles, aspects, rooms, and features of the home. They may allow for some questions of what they did/did not capture but they understand what needs to be placed in a listing to showcase the home.
15. Wait for final photos. The photographer will want to edit the photos to ensure they are truly highlighting the aspects of the home the real estate agent wants to showcase. The photographer will also make sure they are formatted for MLS listings. Editing typically takes 24 hours for most listings. Larger listings with video and 3D tours may take longer.
16. Pay the photographer. This usually occurs once the images have been delivered. Agents should pay for the images before they go live on a listing. There are licensing requirements that must be met to keep things legal.